Pay-per-click search marketing is increasingly seen as an essential part of any online marketing effort. It can deliver astonishingly cost-effective traffic with a high-propensity to transact. We love paid search, and we want to help you use it to its full potential.

Applying our Guiding Principles to your campaign allows us to get under the skin of your paid-search landscape.

Before we start, we focus on what counts – your objectives. Are you trying to engage, sell, encourage interaction, or simply drive traffic? These objectives are then translated into a full campaign brief. Campaign structuring enables us to control themed keyword groups with individual decisions based on landing-pages, ad copy and, of course, bidding strategies.

All our campaigns are bespoke and focused on your needs but they will all include:

• Daily bid management – A daily programme of monitoring keyword cost, conversions and ROI. Every keyword generating value for your business

• Copywriting – Our team are adept at creating arresting search ad copy based on user intent.
  
  
• Through-to-order tracking – Providing complete transparency and accountability, our reporting enables us to make informed decisions based on your ROI.

• Constant optimisation – By constantly testing, evaluating and measuring each element of your search marketing campaign we can achieve significantly higher returns over a period of time.

Of course, your campaign is overseen by Google AdWords Qualified Professionals, so you can be confident that our disciplines are as rigid as our results.

Please get in touch to find out more info@totalsearchsolutions.co.uk